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Back the Pub
About the project
VooDooDog provided digital development for the Apex Communications key campaign for the British Beer and Pub Association (BBPA) and Camra. To date the campaign has had over 140,000 supporters and provided the main platform of communication to the BBPA's online audience.
Credits
- Release: January 11th, 2009
- Design: Roger Philips
- Development: Laurence Gillian, John C Scott
- Advertising Agency: EUROS RSCG Apex Communications
- Client: British Beer and Pub Association (BBPA)
- Website: http://www.backthepub.com/
Images
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Back the Pub
VooDooDog have worked with Apex Communications since the conception of this campaign. Originally launched as Axe the Beer Tax the campaign focused on encouraging the general public to put pressure on their local MPs about the level of beer tax and the affect this was having on pubs and the brewing issue.
We built several highly effective tools to enable the general public to lobby their MPs via the website and also via SMS text message. All of these tools where closely integrated into our own bespoke mailing list management system, Zoom and allowed for realtime updates as well as advanced targeting with marketing communications.
As the campaign grew and government policy changed it became clear the focus and goal of the campaign needed to change too. Working Apex Communications we helped rebrand the campaign to its present form Back the Pub.
Back the Pub is built on the framework of Axe the Beer Tax and continues to grow in weight every day, in June 2010 it had over 140,000 active supporters.
Back...During the campaign VooDooDog provided;
- Dedicated Windows Hosting
- Umbraco CMS
- Mailing List Management
- Creative direction and design
- Website development and build
- Bespoke SMS lobbying tool
- Newspaper advertising campaign
- Email delivery system
